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Downtown Events Calendar

SourceLinkBest For
Downtown Guidencfayetteville.comFoot traffic predictions, event impact
Cool Spring Downtownvisitdowntownfayetteville.com/eventsDowntown-specific events
Distinctly Fayettevilledistinctlyfayettevillenc.com/eventsAll Fayetteville events

High Impact - Major recurring event every 4th Friday, March through October, 6-9 PM.

MonthDate
MarchFriday, March 27
AprilFriday, April 24
MayFriday, May 22
JuneFriday, June 26
JulyFriday, July 24
AugustFriday, August 28
SeptemberFriday, September 25
OctoberFriday, October 23

For Businesses: Plan for extended hours, full staffing, and extra inventory on these dates.


These signature events drive the highest foot traffic spikes of the year. Plan staffing and inventory well in advance.

Details
WhenLate April (3 days, Fri-Sun)
WhereHay Street + Festival Park
Attendance~25,000 visitors
Traffic Impact3-5x normal

Fayetteville’s signature spring event. 100+ vendors stretch from downtown to Festival Park.


Details
WhenLate September (1 day, Saturday)
WhereFestival Park (not downtown Hay St)
Attendance~70,000-75,000 visitors
Traffic ImpactFestival Park: 5-8x traffic

47th annual celebration. 30+ cultural groups, Parade of Nations.


Details
WhenFriday after Thanksgiving (1 day)
WhereDowntown Hay Street
Attendance~20,000 visitors
Traffic Impact3-4x normal

Victorian-themed festival with carriage rides, costumed characters, and candlelight procession.

Holiday shopping kickoff - stock up!


EventWhenSpectatorsTraffic Impact
Christmas Parade2nd Saturday of December~5,0002-3x
Veterans Day Parade2nd Saturday of November~1,000+1.5-2x
MLK Day Parade3rd Monday of January weekend~2,0001.5-2x
Lickskillet Days3rd weekend of October (Sat-Sun)Varies2-3x

Location: Hay Street and Person Street routes


These on-base events have indirect downtown impact as military families dine and shop downtown before/after.

EventWhenOn-Base AttendanceDowntown Impact
4th at the FortJuly 4th~60,000Pre/post dining spillover
All American WeekMayVaries82nd Airborne competitions
National Airborne DayAugust 16VariesAirborne Museum events


EventTypical TimingNotes
Juneteenth JubileeJuneCultural celebration
Night Circus NYEDecember 31New Year’s Eve spectacular
Greek FestivalVariesFood, dancing, culture

  • Review event calendar monthly
  • Schedule full staffing for high-impact dates
  • Order extra inventory 2-3 weeks ahead
  • Plan extended hours for 4th Friday and major events
  • Update Google Business hours for special events
  • Prepare event-specific promotions

See: Events Participation Guide

Food trucks, artists, and vendors can apply:


The Downtown Guide provides:

  • 7-day foot traffic predictions
  • Event-adjusted forecasts
  • Weather impact analysis
  • Military payday indicators
  • Historical traffic patterns

Use this data to optimize staffing, inventory, and promotions.


LevelMultiplierExamples
Normal1xTypical weekday
Moderate1.5-2xMinor parades, small events
High2-3x4th Friday, Dickens Holiday
Very High3-5xDogwood Festival (3 days)
Peak5-8xFolk Festival (Festival Park)